Five scores, four trustworthy data sources
Every page in your workspace gets five scores plus a unified score on top: PageSpeed mobile, PageSpeed desktop, SEO, GEO, and SERP. Mobile and desktop PageSpeed are two separate runs against the Google PageSpeed Insights API, the same engine Google itself uses to grade pages. The SEO score runs an open-source SEO audit toolchain on the cleaned HTML pulled by Brandop's crawler.
GEO scoring runs in a service focused entirely on AI-search optimization, and a workspace-level audit checks your robots.txt against 17 AI crawlers grouped into 3 priority tiers, producing a domain-level access score. SERP runs once per scan against your connected Google Search Console: position, click-through rate, and impressions are turned into a single 0-to-100 number using a published formula (60% weight on position, 25% on CTR, 15% on impressions).
The unified score weights are public and adjust to which sources are available. With all four sources, the split is PageSpeed 25%, SEO 35%, GEO 25%, SERP 15%. With three (no Search Console), the rest reweight to 30/40/30. With only PageSpeed and SEO, they split 40/60. The colour bands are the same across every score: 80 and above is green, 60 to 79 is yellow, below 60 is red.
